There are more than one billion websites online today. Which means there’s no shortage of competition for business’ in any industry looking to build and maintain a website.
Business owners face the challenge of getting word of their website out. They also have to figure out how to boost visitors to their site. And how to create a cohesive brand that clients will recognize and more.
If you don’t have a plan in place, these challenges can quickly derail your motivation. Derail it long enough, and you’ll be left ready to abandon your website.
Luckily, there are plenty of social media solutions that you can use to overcome these challenges.
If you’re ready to see how you can use social media to improve your business’ website, keep reading to learn 6 essential social media solutions.
1. Promoting Blog Content
When your website is new, crafting blog content can feel like a major drag. You spend hours writing or paying to have someone else write content on a website that isn’t well known yet and receives few visitors.
The lack of visitors can be enough to make you lose your motivation to keep writing or investing in content. But this is a major mistake.
Consistent content is essential. You’ll need it if you want to boost your website’s ranking on search engines and reach more clients.
Before you give up, start utilizing social media solutions to help your content reach readers.
Start by sharing any new blog posts or additions to your website on social media.
You’ll reach far more readers than you would through your new website on its own.
Plus, your readers will get to interact with your content which can help motivate you to keep writing.
2. Boosting Word of Your Site
Sharing new blog content or updates to your website will do more than get you extra page views.
The ability to connect with your company through social media gives clients the chance to share what they’ve found with others. By “liking” something that you post, a client will be making your page pop up on their friend’s or follower’s home pages on Facebook.
On Instagram, the more “likes” you get, the more your pictures will pop up when other Instagram users search for new pages and people.
On Twitter, “shares” can spread your tweets far and wide, leading to a big boost in potential customers.
3. Allowing Your Clients to Provide Feedback
You could enable comments on your website. But there is a social media solution that can help further promote an open flow of conversation between you and your clients.
Web surfers are far more likely to comment on social media than they are on an individual website. Oftentimes, they are looking for a discussion.
More people are on social media at a time than on your website. So your clients are likely to take their comments or concerns about your company there.
4. Giving Your Site a Personal Feel
The internet allows you to connect with people from around the world. But it also has a way of limiting how personal our interactions feel.
Start posting great content on your company’s social media. Focus on posting things that you think your clients need to know or what they might enjoy. A few good ideas are fun videos or photos, updates about your business, and more.
Posting spotlights about your employees or photos of your company itself can give your online presence a more personal feel.
Relying only on a website will have the opposite effect. Web surfers want to know who is behind a website and a company. That way they can get a better idea of your personality and the personality of your company.
5. Establishing a Clear Brand
Your website design should have a cohesive brand in mind. You can use certain colors, fonts, styles, and creative web design to do this on your website. But making that brand clear to your clients can be tough with your website alone.
That’s where the social media solution comes in handy.
The ability to post photos and videos, add captions, and more, makes it easy to take your website’s brand to the next level with social media.
6. Use Video to Capture Viewers’ Attentions
By 2019, experts predict that videos will account for 80 percent of web traffic.
That makes these social media solutions involving video a must for any company’s marketing plan.
Instead of adding video content to your website and hoping that viewers land on your page to view it, add videos to your social media platforms.
Your followers will be far more likely to watch your videos on social media than on your website. And if they like what they see, they’ll be able to share it with the world with the click of a button.
Produce a few share-worthy videos and you could see a huge boost in the number of followers your company has on social media. In turn, this will increase traffic to your website as well.
Use these Social Media Solutions to Start Improving Your Website Today
Before you can start putting these social media solutions to work, you need to build a website.
Start with a solid website base. This can be the difference between growing that site or never reaching your clients.
If you don’t have web design experience, creating this base can seem impossible.
You’ll have to learn web design and coding. You’ll also have to learn how to combat challenges that will come later. These include things like updating your software and protecting yourself from spam.
Rather than trying to face these challenges on your own, consider starting a Monster Website.
When you invest in a Monster Website, you get a custom website built and managed for you by tech experts. So you’ll never have to worry about whether you’re maintaining your site correctly.
You’ll get a great looking, well-performing website in no time, and receive years of updates and maintenance for one low monthly fee.
If you’re ready to start your own Monster Website, check out our pricing options today!