Looking to boost your website in search rankings?
Want to do it without breaking the bank?
While SEO (Search Engine Optimization) can potentially be very costly, there are plenty of affordable SEO tricks that can help you increase the visibility of your site.
Below are the best and most affordable SEO tips that you must know to get your site the attention it deserves.
1. Make Your Design Fast and Responsive
One often overlooked website element that you absolutely need to improve is your website’s design. To boost SEO, it’s crucial to make sure that your site is fast and easy to access.
Your site needs to be responsive and optimized for not only desktop users, but also for users who access your site on a mobile device.
Google AMP (Accelerated Mobile Pages) is a great tool for making sure that your mobile site is as fast and responsive as possible.
You may also consider switching to a website design or theme that is known to be faster and more responsive.
2. Create Relevant Content
Creating quality, relevant content for your website is one of the best ways to help your SEO, no matter what your industry.
Google favors sites that provide relevant information to visitors. Content helps users to stay on your site longer. This helps to improve your ranking.
Creating well-researched content is all about providing value to your customers and leads. Content is crucial for a website’s overall strategy.
Unlike traditional marketing strategies, content helps people find your site. You can do this without needing to directly market to them with traditional marketing tactics.
It can be time-consuming to develop content yourself, but it is much more affordable than traditional marketing methods.
3. Link Internally and Externally
A search engine works by using links to recognize the value of different pages and content across the web. As a result, linking internally can go a long way in helping Google to index and crawl your website.
Linking internally can help you get the attention of visitors by linking them to another relevant or useful post. This can help to decrease your bounce rate. It will also help users stay on your site long longer
You should also use external links. Linking to high-authority sites can help Google to understand your relevance to a particular industry.
Along with all of the other important SEO and website elements, using links is just one more thing that will help show search engines why your site matters.
4. Optimize Your On-Page SEO
On-page SEO includes content as well as technical aspects of your pages.
Improving title tags, descriptions, image alt tags, URLs, and other “meta” data can help Google read and understand your site.
Make sure page titles clearly state what your page is about. Also, include the keyword you’re optimizing the page for. Be sure to keep the title under 70 characters.
Like your title, your URL for the page should also be short and include the keyword for your page. Make sure your meta descriptions are relevant and grab readers’ attention immediately.
Finally, make sure to optimize image alt tags. Image alt tags can help Google to make sense of any images that appear on your website.
5. Generate an XML Site Map
One simple, affordable SEO action you can take to improve your site is to generate an XML sitemap.
An XML sitemap allows search engine bots to get a “map” of your site. This can help them understand the content on your site when crawling it.
You can choose what appears in your sitemap and designate what pages or posts on your site are the most important. This will allow Google to skip over content that is not as important or relevant to your site as a whole.
Your site likely already has tools that will help you create a sitemap. However, third-party software can help as well. If you’re using WordPress, the Yoast SEO plugin can easily help you create a sitemap.
When you have an XML sitemap set up you also need to submit to search engines. You can easily submit a sitemap to Google directly. However, bots may also find your XML sitemap automatically once it’s created.
6. Implement the Right Keywords For Affordable SEO
Keywords are crucial for getting your website to rank in search engines. It’s important to designate certain keywords that are the most important and relevant to your site.
Adding these keywords to your website pages will Google to understand what keywords your website should rank for
It’s likely that your website is already ranking for some keywords. So, you may consider using a website or SEO audit tool to find out what keywords you are already ranking for.
Once you pick your keywords, you need to find ways to naturally craft them into the content of your website.
Keywords are excellent for adding to blog posts or in-depth pages on your site but should also be added to other pages. Contact pages, about pages, and home pages, can all be optimized for keywords.
7. Get Your Business on Social Media
Another simple and affordable SEO tactic you can use for your website is to start using social media and updating regularly.
Social media helps show Google that your business is active online. Facebook, Twitter, Pinterest, and other social media channels are also high authority domains. Google notices when you an active presence on these sites.
With all of the different social media sites out there today, it can seem a little overwhelming to get started. But it doesn’t have to be difficult. Simply pick one or two sites to get started with.
If you publish content to your blog, you can also use tools which will allow you to automatically post it to social media channel at the same time. You may also choose to use a social media scheduler, such as Buffer or HootSuite. This will easily distribute content to your various social channels.
Making a few affordable SEO changes and tweaks can do a lot for your site and can help you ensure that your business is reaching as many people as possible.
While you can get advanced services from the experts, there is plenty you can do on your own to get started.
Want to learn more about the best ways to improve your site? Contact us today.