Are you looking for ways to earn more ROI from your ecommerce business?
In 2016, ecommerce sales in the United States alone were nearly $395 billion. This marked an increase of more than 15.6% from the previous year.
Ecommerce is an increasingly popular way to do business in the United States. But how can your company grab a bigger piece of the pie in your industry?
Read on to learn 8 ecommerce websites design tips to increase your ROI.
1. Make Navigation Seamless
When a potential customer visits your website, they should experience a seamless navigation.
This means that browsing through your website should be effortless and there should not be any pages that fail to load. If it’s hard to explore your website or pages don’t load, it makes your business look unprofessional.
Your website should also be designed intuitively so that menus and other web pages can be found with ease. If your website makes this hard, it’s uninviting for users who are interested in learning more about your product or making a purchase.
2. Optimize Your Website for Mobile Browsing
One way to help increase your website’s ROI is to optimize it for mobile internet browsing.
But why does mobile browsing matter?
In October 2016, mobile internet usage surpassed the desktop for the first time in history. It was the latest milestone in a trend that’s seen mobile internet usage steadily increase as desktop usage has declined.
An estimated 77% of Americans own smartphones, meaning that mobile internet usage has a good chance of keeping its upward trajectory.
Simply put, you can’t afford to not optimize your website for mobile browsing. You need to ensure that someone who visits your website on a desktop is not turned off by their experience if they are accessing it on a smartphone or tablet.
3. Ensure Web Pages Load Quickly
Arguably the most important aspect of an ecommerce websites design is its page load time.
Consider this: Amazon has reported that a one-second delay in web page load time can cost the company an estimated $1.6 billion per year.
Just because your ecommerce site does not go toe to toe with Amazon for sales doesn’t mean your load time doesn’t matter. Like Amazon, slow web page load times mean you risk losing a would-be sale to a competitor whose website loads faster.
Don’t miss out on an opportunity to increase your ROI by ensuring web pages load quickly.
4. Design an Easy Checkout Process
The checkout process is the final step in landing a customer’s business on the internet — and it’s crucial to ensure that you close your sale.
Besides testing to make sure the checkout process is easy, you should also clearly display your shipping costs and checkout procedures.
According to Invesp Conversions, 12% of consumers reported that they abandoned a shopping cart online because a website wanted too much information.
But of those surveyed, 44% reported abandoning a shopping cart because shipping costs were too high. Another 22% would click away from a website that did not clearly mention these costs.
Needless to say, your checkout process should be quick and easy. You should also make sure that your shipping costs and policy are clearly displayed to visitors.
Otherwise, you risk losing revenue because of shopping cart issues.
5. Use High-Quality Videos and Pictures
You can more effectively market your product by adding high-quality videos and pictures to your website.
This aspect of an ecommerce websites design benefits your web presence in two main ways.
First, it helps you show off your products or services in a unique way. Pictures give an online shopper a chance to have a closer look at your product. But videos give a viewer the opportunity to see your product in action.
Second, high-quality videos and pictures are an important aspect of search engine optimization (SEO) for your website. In short, SEO is a marketing campaign meant to ensure your website ranks as highly as possible in search engine results.
Pictures and video help make your website more inviting to visitors by breaking up large chunks of text. It also gives a potential customer the opportunity to learn more about your product in a unique way, rather than by just reading about it.
6. Create Strong Landing Pages
Your ecommerce website should use strong landing pages to help you close sales as part of your marketing campaign.
A landing page is where a user is led when they click a hyperlink. Your landing pages are important for your website because they may be your only opportunity to capture a visitor’s attention with your product or service.
Landing pages should have a clean layout and capture the attention of a user with well-written content. By leading a user to pages with unique content, this can help you draw more interest in your business.
7. Host Webinars
Webinars can be a strong addition to an ecommerce websites design and help you to increase your ROI.
For starters, a webinar gives you an opportunity to show others that you are an authority in your industry. You can do this by putting together professional presentations on topics that are trending in your field.
Over time, you can build a strong following by having well-known guests join you for these presentations.
These webinars also give you the opportunity to market your products in real-time and interact with potential customers to learn the things they care about.
8. Test Your Website Before Launch
One way to help increase the ROI on your website is to get it right the first time.
After all, there is only one chance for you to make a first impression on a would-be customer. In today’s digital world, this may only come through your company’s website.
By testing your website before it launches, you can work out any bugs or errors before they reach the consumer. This way when your site goes live, it is operating smoothly and ready to help you land increased sales revenue.
Wrapping Up: Effective Ecommerce Websites Design
Your website is a crucial part of the success of your ecommerce business.
To make the most of your presence online, you need to take the time to design a website that is easy to use and works seamlessly across multiple platforms.
At Monster Websites, our team can help you build your website to generate more traffic and increase your ROI.
Contact us today to learn more about what we offer and how we can help take your ecommerce business to the next level.