Why Your Business Needs A Website (And Why Hire A WordPress Web Designer?)
As a business owner, it must have probably crossed your mind at some point and you might have asked the common question “do I need a website for my business?”. Well, the straightforward answer is YES. But we’ve also assumed that the simple response is not enough. You need to know the reason why and understand the purpose a website serves to a business.
Having a website can be considered an investment in your business. And take it from us, if your website is well-designed and properly utilized, it is sure to yield great returns. Yes, we know so, and we will prove it. There’s a reason every big company out there owns a website. They didn’t wait to be big before investing in a website. Their website is a major factor in why they are big. So why should you not have a professional website by a wordpress web designer?
The times have changed, and so has consumer behavior. As a business owner, it is your responsibility to adapt to the new trends to avoid losing customers to your competitors who are going all out. Technology is evolving, and so should you and your business. A well-designed, user-friendly, responsive, easy-to-use, attractive, and state-of-the-art website is a huge step in the right direction.
The internet may not be a real place, but it is quite huge. Websites are not just to make a business look cool, they are, in fact, homes to millions of businesses on the internet. Websites today are sources of information and your business deserves the large audience the internet has. So, when we talk about having a website for your website, we are equally saying you should give your business the right exposure and be visible to modern consumers.
As a small scale or medium scale business owner, this article explains everything you need to know about the benefits of having a website for your business and hiring a WordPress Web Designer. Don’t worry if you do not know what a WordPress Website is, we will explain it as well. So, surf on!
Why Hire a WordPress Web Designer?
First, let’s start by explaining what a WordPress Website is and why it should be your option, before going into the general importance of having a website.
A WordPress Website is just like any other website. But in simple terms, WordPress is a CMS (Content Management System). It provides some ease that benefits business owners over the regular and traditional methods of building websites. For you as a business owner, here’s why hiring a WordPress Web Designer near me is a great decision:
- Saves time
Building a WordPress website is fast. You don’t have to wait for a long time before your website is ready. At Monster Websites, we understand how important a wordpress web designer is to a business, and a WordPress web design service from us can save you time so that you can get your business online up and running without delay.
- Easy management
Managing a WordPress website is easy. While it is advisable to have someone or a team of experts manage your website for you, you can learn how to manage your website all by yourself without you having a background in web development. You don’t have to learn HTML, CSS, JavaScript, or anything related. Managing a WordPress website is far from rocket science. Although some technicalities can be required at times, they are still nothing compared to the technicalities of coding a website.
- Saves you money
If you have a small scale or medium scale business, then you don’t have to invest in a website like that of Amazon or other mega-companies out there. A WordPress website is sufficient for you to house your business online. You can provide relevant info to your customers and offer your services.
- WordPress is widely popular and used
WordPress, for years, has been the most widely used CMS in the world. It is the platform housing many websites on the internet. There are close to 2 billion websites in the world overall, and 43 to 45 percent of these are WordPress websites. That is definitely huge! It is the go-to option for many web designers and the answer to many business owners’ website needs.
Importance of Having a Website For Your Business
- Increased Credibility
Having a website can help to increase the credibility of a business in the eyes of potential customers. It is a social proof that adds to your relevance. It shows that the business is professional and up-to-date, and can help to establish trust with customers. People are more likely to trust and take you seriously as a business owner if you have a website than you not having one. With a website, you don’t even have to talk too much. You either tell someone your web address or send it to them. And with a single click, they have your entire business in view. Potential customers can also get to know what your actual customers think about your business when they read reviews and feedback made available on your website. Now, that’s credibility!
- Improved Customer Reach
A website allows customers to find a business online, regardless of their location. This can be especially beneficial for businesses that serve a wide geographic area or that have a primarily online presence. A very common consumer behavior is googling products and services. People would most likely google a product or service they need rather than ask someone else. The simple reason is that this method of research is convenient and effective. Billions of people use the internet: this includes people in your locality, city, state, country, and beyond. You need to take your business to them. You are the one to find them, not vice-versa. A well-designed website is a major step to achieving this.
- Enhanced Customer Service
A website can provide customers with access to information about a business and its products or services 24/7. As earlier said, your website is the home to your business on the internet. When people visit your website, they get access to necessary information about your business, readily available to them whenever they visit and wherever they may be visiting from. It can also make it easier for customers to get in touch with your business, whether through a contact form or live chat feature that a well-designed website is expected to have. All of these improve your customer service and help to keep your customers satisfied. You are not going to have someone sit behind a desk for the complete 24 hours that make a day, are you? But a website can be on for as long as you want.
- Increased Convenience for Customers
Whether you wish to sell your products online or offer a certain type of online service, it can be easily achieved. A website allows customers to easily browse and purchase products or book appointments at their convenience, rather than having to physically visit your store or place of business. This convenience puts you ahead of your competitors who don’t have a website. And yes, a website can work for almost any type of service you may offer or business you may be into.
- Greater Control Over Your Online Presence
Once you enter the online space, controlling your presence becomes very important. Having social media accounts for your business may not be enough to achieve this control. With most social media platforms, it is possible to create accounts that share similar or even the same name as yours. This can be confusing to your customers. But a website allows a business to control the information that is available about it online. This can be especially important in managing the business’s online reputation and ensuring that customers have access to accurate and up-to-date information. Your website then becomes the most reliable source of information about your business.
- Social Media Limitations are not the same for a Website
The truth is, you don’t own Facebook, Twitter, or Instagram, you simply own accounts on those platforms. They can change their terms anytime and even break down. There’ve been times when these platforms just became inaccessible. But your website is yours. You have more freedom and control over it than you do over your business pages on Social Media. These platforms also have SEO limitations, and SEO is key to reaching a larger audience.
- Improved Search Engine Visibility
A well-designed WordPress website can help a business rank higher in search engine results, making it more visible to potential customers. As earlier mentioned, googling is a major customer behavior when it comes to finding products and services. No one goes to Facebook or Instagram to make such research. But if your business has a website with a good SEO (Search Engine Optimization) implementation, then it becomes easier to find your business on the web. A professional WordPress web designer can ensure this.
- The Ability to Track Customer Data
A website can provide a business with valuable insights into customer behavior, such as the products or services that they are interested in, how they found the website, and how they interact with the website. Having information like this helps to improve your business and increase your revenue. You can even track where your visitors are coming from the most. i.e their geographical location. This can help to determine where your customers are most likely to be.
- The Ability to Showcase Products and Services
With a business website, you can create a catalog of your products and showcase your services in the most professional way possible. This organized manner of showcasing your business will influence your potential customers and convert them. Your website can do the talking, once the necessary information is available. A website can also serve as a portfolio for your audience to see how professional you are. Even before a customer contacts you, they will be able to see your past work and be more intrigued.
- The Ability to Provide Valuable Content to Customers
A website can be a platform for a business to share valuable content with its customers, such as blog posts, newsletters, or educational materials. This can help to establish the business as a thought leader in its industry and build trust with customers. This additionally creates brand awareness and generates more leads for you. If for example, you are a stylist, you can publish posts on the best trending hairstyles on your website. Whoever reads this post on your website’s blog section will be intrigued to find out more about you and may consider reaching out to you for your service.
- Digital Viability and Competitiveness
If you cannot compete digitally in your business, you will be left behind. Look at the big names in your industry, they understand the importance of a website and they are leveraging it to increase their ROI. A well-designed and optimized website can open you to a wider audience; the same exposure that the giants in your industry enjoy. Once you begin to gain a higher ranking on search engines, you begin to gain more visitors to your website. And through more visitors, you gain more customers, thereby making you more competitive and viable in the digital world.
- Marketing Advantage
Gone are the days of traditional person-to-person marketing. It’s less effective. It’s exhausting. It’s time-consuming. But with a website for your digital marketing campaigns, you can run ads on Google so your website appears at the top of search engine results. Your website can also be a landing page for ads you run on social media platforms like Facebook, Instagram, YouTube, and Twitter. You can create offers that will be accessible through your website.
Conclusion
If you think your business is doing well already without a website, then you really need to see how much better it is going to do with a website. Having a website is an important part of establishing and growing your business in this digital age. Hiring a professional WordPress web designer can secure you a well-designed website that helps to increase credibility, improve customer reach, and enhance business performance. Don’t get left behind! Monster Websites prides ourselves as the nations leading wordpress web designers. Give us a Call today!
